Certificate in Strategic Marketing Planning: Customer Insights

Name: Certificate in Strategic Marketing Planning: Customer Insights
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The Certificate in Strategic Marketing Planning: Customer Insights is a comprehensive course designed to equip learners with essential skills in customer-centric marketing strategies. In today's data-driven world, understanding customer insights is crucial for businesses to thrive and stay competitive.

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AboutThisCourse

This course covers key topics including market research, customer segmentation, targeting, positioning, and go-to-market planning. By completing this course, learners will gain a deep understanding of customer needs, behaviors, and preferences, enabling them to make informed marketing decisions that drive business growth. This course is ideal for marketing professionals, business owners, and anyone looking to advance their career in marketing. With a focus on practical application, this course provides learners with the tools and techniques needed to develop effective marketing strategies that deliver results. In an era where customer experience is key, this course is highly relevant and in demand across industries. By mastering the art of strategic marketing planning and customer insights, learners will be well-positioned to succeed in their careers and make meaningful contributions to their organizations.

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CourseDetails

• Customer Insights and Market Research: Understanding the importance of customer insights in strategic marketing planning, and methods for conducting market research to gather customer insights.
• Data Analysis for Customer Insights: Techniques for analyzing customer data to gain insights, including segmentation, profiling, and trend analysis.
• Customer Experience Management: Strategies for managing and improving the customer experience to build customer loyalty and advocacy.
• Customer Journey Mapping: Methods for mapping the customer journey to identify pain points and opportunities for improvement.
• Voice of the Customer (VoC) Programs: Implementing VoC programs to gather customer feedback and incorporate it into strategic marketing planning.
• Competitive Analysis: Analyzing competitors to identify strengths, weaknesses, and opportunities for differentiation.
• Marketing Metrics and Analytics: Measuring and analyzing the impact of marketing efforts using key metrics and analytics tools.
• Integrating Customer Insights into Marketing Strategy: Techniques for incorporating customer insights into the overall marketing strategy, including setting objectives, developing tactics, and measuring success.
• Ethical Considerations in Customer Insights: Understanding the ethical considerations involved in collecting, using, and sharing customer data for marketing purposes.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN STRATEGIC MARKETING PLANNING: CUSTOMER INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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