Certificate in Strategic Marketing Planning: Customer Insights
-- viewing nowThe Certificate in Strategic Marketing Planning: Customer Insights is a comprehensive course designed to equip learners with essential skills in customer-centric marketing strategies. In today's data-driven world, understanding customer insights is crucial for businesses to thrive and stay competitive.
3,039+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Customer Insights and Market Research: Understanding the importance of customer insights in strategic marketing planning, and methods for conducting market research to gather customer insights.
• Data Analysis for Customer Insights: Techniques for analyzing customer data to gain insights, including segmentation, profiling, and trend analysis.
• Customer Experience Management: Strategies for managing and improving the customer experience to build customer loyalty and advocacy.
• Customer Journey Mapping: Methods for mapping the customer journey to identify pain points and opportunities for improvement.
• Voice of the Customer (VoC) Programs: Implementing VoC programs to gather customer feedback and incorporate it into strategic marketing planning.
• Competitive Analysis: Analyzing competitors to identify strengths, weaknesses, and opportunities for differentiation.
• Marketing Metrics and Analytics: Measuring and analyzing the impact of marketing efforts using key metrics and analytics tools.
• Integrating Customer Insights into Marketing Strategy: Techniques for incorporating customer insights into the overall marketing strategy, including setting objectives, developing tactics, and measuring success.
• Ethical Considerations in Customer Insights: Understanding the ethical considerations involved in collecting, using, and sharing customer data for marketing purposes.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate