Executive Development Programme in Upselling Customer Engagement
-- ViewingNowThe Executive Development Programme in Upselling Customer Engagement is a certificate course designed to empower professionals with the skills to drive customer engagement and increase sales. This program emphasizes the importance of building strong relationships with customers, understanding their needs, and offering tailored solutions to enhance their experience.
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Understanding Upselling: This unit will cover the basics of upselling and its importance in customer engagement. It will help participants understand how upselling can benefit their organization and customers.
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Customer Psychology: This unit will delve into the psychology of customers and how they make purchasing decisions. Participants will learn how to use this knowledge to effectively upsell.
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Product Knowledge: To effectively upsell, participants need to have a deep understanding of their products and services. This unit will cover product positioning, differentiation, and benefits.
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Communication Skills: Effective communication is key to successful upselling. This unit will cover active listening, persuasive speaking, and handling objections.
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Customer Relationship Management: This unit will cover strategies for managing and strengthening customer relationships. Participants will learn how to use upselling as a tool for building customer loyalty.
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Data Analysis: This unit will cover the use of data in upselling. Participants will learn how to analyze customer data to identify opportunities for upselling.
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Sales Process: This unit will cover the steps involved in the upselling process. Participants will learn how to identify potential upsell opportunities, present offers, and close deals.
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Measuring Success: This unit will cover the metrics used to measure the success of upselling efforts. Participants will learn how to track their progress and adjust their strategies as needed.
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Ethics in Upselling: This unit will cover the ethical considerations of upselling. Participants will learn how to upsell responsibly and maintain the trust of their customers.
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