Executive Development Programme in Product Portfolio Analysis: Essentials

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The Executive Development Programme in Product Portfolio Analysis: Essentials is a certificate course designed for professionals seeking to enhance their strategic decision-making skills in product development and management. This programme emphasizes the importance of a data-driven approach to product portfolio analysis, enabling learners to make informed decisions on resource allocation, product innovation, and market positioning.

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In today's fast-paced business environment, the demand for skilled product portfolio analysts has never been higher. This course equips learners with essential skills in product strategy, market research, and financial analysis, making them highly valuable to organizations seeking to optimize their product offerings and gain a competitive edge. By completing this programme, learners will be able to analyze product portfolios using various tools and techniques, identify opportunities for product innovation and growth, and communicate their findings effectively to stakeholders. These skills are critical for career advancement in product management, marketing, and consulting, making this course an excellent investment for any professional seeking to take their career to the next level.

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โ€ข Product Portfolio Analysis: An Introduction
โ€ข Understanding Product Life Cycle (PLC) and its Stages
โ€ข Product Portfolio Matrix: Boston Consulting Group (BCG) Model
โ€ข Market Attractiveness and Business Strength Matrix
โ€ข McKinsey 7S Framework for Product Portfolio Analysis
โ€ข SWOT Analysis in Product Portfolio Management
โ€ข Ansoff Matrix: Strategy Alternatives for Product Growth
โ€ข Portfolio Evaluation Techniques: Financial and Non-Financial Measures
โ€ข Case Studies and Real-life Examples in Product Portfolio Analysis

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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT PORTFOLIO ANALYSIS: ESSENTIALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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