Executive Development Programme in Product Portfolio Analysis: Essentials
-- viewing nowThe Executive Development Programme in Product Portfolio Analysis: Essentials is a certificate course designed for professionals seeking to enhance their strategic decision-making skills in product development and management. This programme emphasizes the importance of a data-driven approach to product portfolio analysis, enabling learners to make informed decisions on resource allocation, product innovation, and market positioning.
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Course Details
• Product Portfolio Analysis: An Introduction
• Understanding Product Life Cycle (PLC) and its Stages
• Product Portfolio Matrix: Boston Consulting Group (BCG) Model
• Market Attractiveness and Business Strength Matrix
• McKinsey 7S Framework for Product Portfolio Analysis
• SWOT Analysis in Product Portfolio Management
• Ansoff Matrix: Strategy Alternatives for Product Growth
• Portfolio Evaluation Techniques: Financial and Non-Financial Measures
• Case Studies and Real-life Examples in Product Portfolio Analysis
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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