Global Certificate in Display Ads Ad Campaign Evaluation

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The Global Certificate in Display Ads Ad Campaign Evaluation is a crucial course for digital marketing professionals. It focuses on evaluating and optimizing display ad campaigns, addressing industry demand for experts who can drive ROI through data-driven decisions.

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This course equips learners with essential skills in campaign analysis, audience segmentation, and ad performance measurement. By mastering these skills, learners can create compelling ad campaigns that effectively engage target audiences, enhancing their career advancement opportunities. In today's digital-first world, the ability to evaluate and optimize display ad campaigns is increasingly important for businesses seeking to stand out in a crowded market. By completing this course, learners demonstrate their commitment to staying ahead of the curve and delivering exceptional results for their organization or clients.

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โ€ข Unit 1: Introduction to Display Ads Ad Campaign Evaluation
โ€ข Unit 2: Understanding Display Advertising Metrics
โ€ข Unit 3: Setting Up Evaluation Framework for Display Ad Campaigns
โ€ข Unit 4: Analyzing Display Ad Placements and Impressions
โ€ข Unit 5: Evaluating Click-Through Rates (CTR) in Display Ads
โ€ข Unit 6: Measuring Cost Per Click (CPC) and Cost Per Impression (CPM)
โ€ข Unit 7: Conversion Tracking and Attribution in Display Ad Campaigns
โ€ข Unit 8: Optimizing Display Ad Frequency and Reach
โ€ข Unit 9: Leveraging A/B Testing for Display Ad Campaign Evaluation
โ€ข Unit 10: Reporting and Visualization Techniques for Display Ad Performance

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN DISPLAY ADS AD CAMPAIGN EVALUATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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