Global Certificate in Display Ads Ad Campaign Evaluation
-- ViewingNowThe Global Certificate in Display Ads Ad Campaign Evaluation is a crucial course for digital marketing professionals. It focuses on evaluating and optimizing display ad campaigns, addressing industry demand for experts who can drive ROI through data-driven decisions.
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โข Unit 1: Introduction to Display Ads Ad Campaign Evaluation
โข Unit 2: Understanding Display Advertising Metrics
โข Unit 3: Setting Up Evaluation Framework for Display Ad Campaigns
โข Unit 4: Analyzing Display Ad Placements and Impressions
โข Unit 5: Evaluating Click-Through Rates (CTR) in Display Ads
โข Unit 6: Measuring Cost Per Click (CPC) and Cost Per Impression (CPM)
โข Unit 7: Conversion Tracking and Attribution in Display Ad Campaigns
โข Unit 8: Optimizing Display Ad Frequency and Reach
โข Unit 9: Leveraging A/B Testing for Display Ad Campaign Evaluation
โข Unit 10: Reporting and Visualization Techniques for Display Ad Performance
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