Global Certificate in Display Ads Ad Campaign Evaluation

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The Global Certificate in Display Ads Ad Campaign Evaluation is a crucial course for digital marketing professionals. It focuses on evaluating and optimizing display ad campaigns, addressing industry demand for experts who can drive ROI through data-driven decisions.

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About this course

This course equips learners with essential skills in campaign analysis, audience segmentation, and ad performance measurement. By mastering these skills, learners can create compelling ad campaigns that effectively engage target audiences, enhancing their career advancement opportunities. In today's digital-first world, the ability to evaluate and optimize display ad campaigns is increasingly important for businesses seeking to stand out in a crowded market. By completing this course, learners demonstrate their commitment to staying ahead of the curve and delivering exceptional results for their organization or clients.

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Course Details

Unit 1: Introduction to Display Ads Ad Campaign Evaluation
Unit 2: Understanding Display Advertising Metrics
Unit 3: Setting Up Evaluation Framework for Display Ad Campaigns
Unit 4: Analyzing Display Ad Placements and Impressions
Unit 5: Evaluating Click-Through Rates (CTR) in Display Ads
Unit 6: Measuring Cost Per Click (CPC) and Cost Per Impression (CPM)
Unit 7: Conversion Tracking and Attribution in Display Ad Campaigns
Unit 8: Optimizing Display Ad Frequency and Reach
Unit 9: Leveraging A/B Testing for Display Ad Campaign Evaluation
Unit 10: Reporting and Visualization Techniques for Display Ad Performance

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN DISPLAY ADS AD CAMPAIGN EVALUATION
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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