Executive Development Programme in Sensory Product Positioning
-- ViewingNowThe Executive Development Programme in Sensory Product Positioning is a certificate course designed to empower professionals with the necessary skills to excel in the sensory evaluation and positioning of products. This programme is critical in today's market, where consumer preferences are increasingly driven by sensory experiences.
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GBP £ 140
GBP £ 202
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โข Sensory Product Positioning Fundamentals: Understanding the basics of sensory product positioning, including the senses involved, consumer perception, and market research techniques.
โข Sensory Evaluation Methods: Exploring various sensory evaluation methods, such as discrimination testing, descriptive analysis, and consumer testing, to assess product attributes and consumer preferences.
โข Sensory Marketing Strategies: Examining the role of sensory cues in marketing and branding, and how to leverage sensory product positioning to differentiate products, create brand loyalty, and increase sales.
โข Consumer Neuroscience and Sensory Perception: Delving into the latest research in consumer neuroscience and sensory perception to understand how consumers process sensory information and make purchasing decisions.
โข Product Design and Development: Learning how to incorporate sensory product positioning into the product design and development process, from ideation to prototyping to market launch.
โข Sensory Testing and Validation: Understanding how to conduct sensory testing and validation studies to ensure product quality, consistency, and compliance with regulations.
โข Sensory Branding and Packaging: Exploring the role of sensory branding and packaging in creating a unique and memorable brand experience, and how to optimize packaging design to enhance sensory product positioning.
โข Cross-Cultural Sensory Perception: Examining the impact of cultural differences on sensory perception and product positioning, and how to adapt products and marketing strategies to different cultural contexts.
โข Sensory Analytics and Data Analysis: Learning how to collect, analyze, and interpret sensory data to inform product development, marketing strategies, and business decisions.
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