Executive Development Programme in Sensory Product Positioning

Name: Executive Development Programme in Sensory Product Positioning
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The Executive Development Programme in Sensory Product Positioning is a certificate course designed to empower professionals with the necessary skills to excel in the sensory evaluation and positioning of products. This programme is critical in today's market, where consumer preferences are increasingly driven by sensory experiences.

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AboutThisCourse

The course is designed to meet the growing industry demand for experts who can effectively leverage sensory data in product development and marketing. It equips learners with essential skills in sensory evaluation, data analysis, and strategic product positioning. By the end of the course, learners will be able to interpret sensory data, understand consumer preferences, and develop effective product positioning strategies. This knowledge is invaluable for careers in product management, marketing, market research, and sensory analysis. The Executive Development Programme in Sensory Product Positioning is a significant investment in your career, providing you with the tools and insights to drive success in the sensory-driven marketplace.

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CourseDetails

• Sensory Product Positioning Fundamentals: Understanding the basics of sensory product positioning, including the senses involved, consumer perception, and market research techniques.
• Sensory Evaluation Methods: Exploring various sensory evaluation methods, such as discrimination testing, descriptive analysis, and consumer testing, to assess product attributes and consumer preferences.
• Sensory Marketing Strategies: Examining the role of sensory cues in marketing and branding, and how to leverage sensory product positioning to differentiate products, create brand loyalty, and increase sales.
• Consumer Neuroscience and Sensory Perception: Delving into the latest research in consumer neuroscience and sensory perception to understand how consumers process sensory information and make purchasing decisions.
• Product Design and Development: Learning how to incorporate sensory product positioning into the product design and development process, from ideation to prototyping to market launch.
• Sensory Testing and Validation: Understanding how to conduct sensory testing and validation studies to ensure product quality, consistency, and compliance with regulations.
• Sensory Branding and Packaging: Exploring the role of sensory branding and packaging in creating a unique and memorable brand experience, and how to optimize packaging design to enhance sensory product positioning.
• Cross-Cultural Sensory Perception: Examining the impact of cultural differences on sensory perception and product positioning, and how to adapt products and marketing strategies to different cultural contexts.
• Sensory Analytics and Data Analysis: Learning how to collect, analyze, and interpret sensory data to inform product development, marketing strategies, and business decisions.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENSORY PRODUCT POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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