Executive Development Programme in Sensory Product Positioning
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⢠Sensory Product Positioning Fundamentals: Understanding the basics of sensory product positioning, including the senses involved, consumer perception, and market research techniques.
⢠Sensory Evaluation Methods: Exploring various sensory evaluation methods, such as discrimination testing, descriptive analysis, and consumer testing, to assess product attributes and consumer preferences.
⢠Sensory Marketing Strategies: Examining the role of sensory cues in marketing and branding, and how to leverage sensory product positioning to differentiate products, create brand loyalty, and increase sales.
⢠Consumer Neuroscience and Sensory Perception: Delving into the latest research in consumer neuroscience and sensory perception to understand how consumers process sensory information and make purchasing decisions.
⢠Product Design and Development: Learning how to incorporate sensory product positioning into the product design and development process, from ideation to prototyping to market launch.
⢠Sensory Testing and Validation: Understanding how to conduct sensory testing and validation studies to ensure product quality, consistency, and compliance with regulations.
⢠Sensory Branding and Packaging: Exploring the role of sensory branding and packaging in creating a unique and memorable brand experience, and how to optimize packaging design to enhance sensory product positioning.
⢠Cross-Cultural Sensory Perception: Examining the impact of cultural differences on sensory perception and product positioning, and how to adapt products and marketing strategies to different cultural contexts.
⢠Sensory Analytics and Data Analysis: Learning how to collect, analyze, and interpret sensory data to inform product development, marketing strategies, and business decisions.
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