Global Certificate in UX Metrics and Analysis

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The Global Certificate in UX Metrics and Analysis is a comprehensive course that equips learners with essential skills to enhance user experience (UX) and boost their career prospects. This course emphasizes the importance of data-driven decision-making in UX design and teaches learners how to measure, analyze, and optimize user experiences systematically.

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In today's data-driven world, there is a high demand for UX professionals who can leverage metrics and analysis to improve product usability and user satisfaction. By completing this course, learners will gain a deep understanding of UX metrics, user research, usability testing, and data analysis techniques, making them highly valuable to organizations looking to optimize their digital products and services. This course is designed to help learners develop practical skills and knowledge that are immediately applicable in the workplace. With a focus on hands-on exercises, real-world examples, and industry best practices, learners will be well-prepared to advance their careers in UX design, research, and analysis.

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โ€ข Introduction to UX Metrics: Defining UX metrics, understanding their importance, and establishing a connection between business goals and UX metrics.
โ€ข User Research for UX Metrics: Techniques to gather user data, such as usability testing, surveys, interviews, and analytics.
โ€ข Key UX Metrics: Usability and Learnability: Quantifying usability and learnability through metrics like System Usability Scale (SUS), Net Promoter Score (NPS), and task completion rate.
โ€ข Key UX Metrics: User Engagement: Measuring user engagement with metrics like click-through rate, session duration, and conversion rate.
โ€ข Key UX Metrics: User Satisfaction: Evaluating user satisfaction through metrics like Customer Effort Score (CES) and post-task/post-interaction surveys.
โ€ข Analyzing and Interpreting UX Data: Data visualization, statistical analysis, and interpreting UX metrics to derive meaningful insights.
โ€ข Communicating UX Metrics to Stakeholders: Presenting UX data effectively to stakeholders, creating data-driven recommendations, and advocating for user-centered design.
โ€ข Iterative Design and UX Metrics: Implementing a data-driven design process, incorporating UX metrics in iterative design cycles, and continuous improvement strategies.

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The Global Certificate in UX Metrics and Analysis is designed to cater to the growing demand for UX professionals. The UK job market is thriving for UX designers, researchers, writers, and engineers alike. This 3D pie chart represents the distribution of these four primary UX roles in the industry. Explore the UX Designer segment, accounting for 45% of the market. UX Designers focus on creating user-friendly interfaces based on research and user needs. The UK market pays a median salary of ยฃ40,000 per year for UX Designers, making it an attractive career choice. Next, the UX Researcher segment represents 25% of the market. UX Researchers conduct user research, usability testing, and gather data to inform design decisions. UX Researchers earn a median salary of ยฃ42,000 per year, offering a solid income and opportunity for growth. UX Writers contribute to the user experience by crafting clear, concise, and helpful copy. This niche UX role represents 15% of the market and offers a median salary of ยฃ35,000 per year. Finally, UX Engineers, with a 15% market share, bridge the gap between design and development. They create functional prototypes, collaborate with developers, and ensure accessibility. UX Engineers earn a median salary of ยฃ45,000 per year. In conclusion, the UX industry is thriving, with a variety of roles and opportunities to choose from. The 3D pie chart above provides a snapshot of the UK UX job market trends and salary ranges, demonstrating the value of UX professionals in today's digital landscape.

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GLOBAL CERTIFICATE IN UX METRICS AND ANALYSIS
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London College of Foreign Trade (LCFT)
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05 May 2025
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