Global Certificate in UX Metrics and Analysis
-- ViewingNowThe Global Certificate in UX Metrics and Analysis is a comprehensive course that equips learners with essential skills to enhance user experience (UX) and boost their career prospects. This course emphasizes the importance of data-driven decision-making in UX design and teaches learners how to measure, analyze, and optimize user experiences systematically.
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โข Introduction to UX Metrics: Defining UX metrics, understanding their importance, and establishing a connection between business goals and UX metrics.
โข User Research for UX Metrics: Techniques to gather user data, such as usability testing, surveys, interviews, and analytics.
โข Key UX Metrics: Usability and Learnability: Quantifying usability and learnability through metrics like System Usability Scale (SUS), Net Promoter Score (NPS), and task completion rate.
โข Key UX Metrics: User Engagement: Measuring user engagement with metrics like click-through rate, session duration, and conversion rate.
โข Key UX Metrics: User Satisfaction: Evaluating user satisfaction through metrics like Customer Effort Score (CES) and post-task/post-interaction surveys.
โข Analyzing and Interpreting UX Data: Data visualization, statistical analysis, and interpreting UX metrics to derive meaningful insights.
โข Communicating UX Metrics to Stakeholders: Presenting UX data effectively to stakeholders, creating data-driven recommendations, and advocating for user-centered design.
โข Iterative Design and UX Metrics: Implementing a data-driven design process, incorporating UX metrics in iterative design cycles, and continuous improvement strategies.
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