Professional Certificate in Customer-Centric Sales: Actionable Knowledge

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The Professional Certificate in Customer-Centric Sales: Actionable Knowledge is a comprehensive course designed to empower sales professionals with the skills necessary to thrive in today's customer-centric marketplace. This certificate course emphasizes the importance of understanding customer needs, building long-lasting relationships, and delivering value throughout the sales process.

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In an era where customer experience is a key differentiator, this program is in high demand across industries. Learners will gain essential skills in customer segmentation, needs analysis, objection handling, and closing techniques, setting them apart in the job market and fueling career advancement. By the end of the course, learners will be equipped with a customer-centric mindset, a data-driven approach to sales, and the ability to create personalized, value-based sales experiences. These skills are not only crucial for success in sales roles but are also highly transferable to other business functions, making this course an excellent investment for professionals at any stage of their careers.

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โ€ข Understanding Customer-Centric Sales: This unit will cover the basics of customer-centric sales and its importance in today's business landscape. It will also discuss the benefits of adopting a customer-centric approach in sales. โ€ข Identifying Customer Needs: This unit will teach learners how to identify customer needs and preferences using various tools and techniques. It will also cover how to use customer insights to tailor sales strategies. โ€ข Building Customer Relationships: This unit will focus on building and maintaining long-term customer relationships. It will cover topics such as effective communication, active listening, and relationship-building techniques. โ€ข Product Knowledge and Consultative Selling: This unit will cover the importance of product knowledge in customer-centric sales and how to use it to provide consultative selling. It will also discuss how to match products with customer needs and preferences. โ€ข Handling Customer Objections and Closing Sales: This unit will teach learners how to handle common customer objections and concerns. It will also cover best practices for closing sales and building customer loyalty. โ€ข Sales Metrics and Performance Tracking: This unit will cover the key metrics used to measure sales performance in a customer-centric sales approach. It will also discuss how to track and analyze sales data to improve performance. โ€ข Ethics and Compliance in Sales: This unit will cover the ethical and legal considerations in sales. It will discuss the importance of ethical selling and the consequences of unethical practices. โ€ข Sales Strategies for a Diverse Customer Base: This unit will cover how to develop and implement sales strategies for a diverse customer base. It will discuss the importance of cultural competence and inclusivity in sales. โ€ข Using Technology in Customer-Centric Sales: This unit will cover the role of technology in customer-centric sales. It will discuss various tools and platforms that can help sales professionals better understand and engage with customers.

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PROFESSIONAL CERTIFICATE IN CUSTOMER-CENTRIC SALES: ACTIONABLE KNOWLEDGE
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
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05 May 2025
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