Executive Development Programme in Sales Communication Skills: Essentials

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The Executive Development Programme in Sales Communication Skills: Essentials is a certificate course designed to enhance the communication abilities of sales professionals. This programme emphasizes the importance of effective communication in building successful client relationships, negotiating deals, and driving sales growth.

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In today's competitive business environment, strong sales communication skills are in high demand. This course equips learners with essential tools and techniques to deliver compelling sales presentations, handle objections, and influence decision-makers. By completing this programme, learners will gain the confidence and skills necessary to excel in their sales careers and contribute to their organization's success. The course covers a range of topics, including verbal and non-verbal communication, active listening, persuasive messaging, and effective storytelling. Through a combination of instruction, practical exercises, and feedback, learners will develop a deep understanding of the principles of sales communication and how to apply them in real-world situations. In summary, the Executive Development Programme in Sales Communication Skills: Essentials is a valuable investment for sales professionals seeking to advance their careers and improve their communication skills. By completing this course, learners will be well-positioned to succeed in the dynamic and competitive world of sales.

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โ€ข Understanding Sales Communication: Basics & Importance
โ€ข Building Rapport & Active Listening Skills
โ€ข Effective Questioning Techniques for Sales Communication
โ€ข Features, Advantages, Benefits (FAB) Selling: Primary Keyword
โ€ข Overcoming Objections & Closing Techniques
โ€ข Non-Verbal Communication for Sales Professionals
โ€ข Utilizing Storytelling in Sales Communication
โ€ข Adapting Communication Styles for Different Personalities
โ€ข Leveraging Technology for Modern Sales Communication
โ€ข Measuring & Improving Sales Communication Skills

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The **Executive Development Programme in Sales Communication Skills: Essentials** focuses on cultivating the most sought-after competencies in the UK job market. This programme equips professionals with the necessary tools to excel in sales roles, ensuring they stay ahead in the competitive landscape. 1. **Effective Listening**: With 25% of the demand, this skill is crucial for understanding customer needs and fostering strong relationships. By honing this ability, professionals can enhance their sales performance and customer satisfaction. 2. **Product Knowledge**: Accounting for 20% of the demand, product knowledge guarantees that sales professionals can accurately and confidently represent their offerings. This skill enables them to recommend suitable products, leading to higher conversion rates. 3. **Negotiation Techniques**: At 18% of the demand, sales professionals need to master negotiation tactics to close deals successfully. This skill aids in crafting mutually beneficial agreements and fostering trust with clients. 4. **Objection Handling**: Representing 15% of the demand, objection handling enables sales professionals to address customer concerns effectively. This skill helps maintain a positive dialogue and strengthens the relationship with potential buyers. 5. **Relationship Building**: With 12% of the demand, relationship building is vital for long-term sales success. By establishing strong connections with clients, sales professionals can ensure repeat business and foster brand loyalty. 6. **Presentation Skills**: Accounting for 10% of the demand, presentation skills empower sales professionals to showcase their offerings engagingly and persuasively. This skill is instrumental in capturing the audience's attention and driving sales conversions. The **Executive Development Programme in Sales Communication Skills: Essentials** addresses these in-demand competencies, providing a comprehensive learning experience for sales professionals seeking to elevate their skills and excel in their careers.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES COMMUNICATION SKILLS: ESSENTIALS
ๆŽˆไบˆ็ป™
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
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05 May 2025
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