Executive Development Programme in Market Research: Strategic Analysis

Name: Executive Development Programme in Market Research: Strategic Analysis
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The Executive Development Programme in Market Research: Strategic Analysis is a certificate course designed to empower professionals with essential skills in market research. In today's data-driven world, market research is critical for businesses to make informed decisions, driving industry demand for skilled professionals.

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AboutThisCourse

This course provides a comprehensive understanding of market research techniques, data analysis, and strategic planning. Learners will gain hands-on experience with the latest tools and technologies, enhancing their analytical and decision-making skills. The course is ideal for marketing professionals, research analysts, business strategists, and anyone seeking to advance their career in market research. By completing this programme, learners will be equipped with the skills and knowledge to drive strategic business decisions, providing a significant advantage in the competitive job market.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research, its importance, and the various methodologies involved.
• Market Segmentation and Targeting: Identifying and targeting specific customer groups, analyzing their needs and preferences.
• Competitive Analysis: Assessing the competition, understanding their strategies, strengths, and weaknesses.
• Consumer Behavior: Studying consumer decision-making processes, buying habits, and preferences.
• Market Trends and Forecasting: Identifying and understanding current market trends, predicting future trends and their impact on the business.
• Survey Design and Analysis: Creating effective surveys, collecting and analyzing data.
• Qualitative and Quantitative Research: Understanding the differences, advantages, and limitations of both methods.
• Market Research Tools and Technologies: Familiarization with various tools and technologies used in market research.
• Data Interpretation and Strategic Planning: Interpreting research findings and using them to develop strategic plans.

CareerPath

The **Executive Development Programme in Market Research: Strategic Analysis** focuses on developing professionals for various roles in the UK market research industry. In this dynamic sector, our programme offers a comprehensive understanding of the current job market trends, salary ranges, and skill demands. The 3D pie chart showcases the percentage distribution of the following key roles, providing a clear overview of the industry landscape: 1. **Market Research Analyst**: With a 60% share, these professionals design, implement, and analyze market research studies to help businesses make informed decisions. 2. **Consumer Insight Analyst**: Representing 20% of the market, these experts interpret complex data to better understand consumer behavior, trends, and preferences. 3. **Research Manager**: Claiming 15% of the sector, these professionals oversee market research projects, coordinate teams, and manage budgets. 4. **Senior Research Director**: Holding 5% of the positions, these leaders provide strategic guidance, develop research methodologies, and manage key client relationships. By participating in the Executive Development Programme in Market Research: Strategic Analysis, professionals can enhance their skills and knowledge, aligning with industry relevance and growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH: STRATEGIC ANALYSIS

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London College of Foreign Trade (LCFT)

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05 May 2025

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