Executive Development Programme in Market Research: Strategic Analysis
-- viewing nowThe Executive Development Programme in Market Research: Strategic Analysis is a certificate course designed to empower professionals with essential skills in market research. In today's data-driven world, market research is critical for businesses to make informed decisions, driving industry demand for skilled professionals.
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Course Details
• Market Research Fundamentals: Understanding the basics of market research, its importance, and the various methodologies involved.
• Market Segmentation and Targeting: Identifying and targeting specific customer groups, analyzing their needs and preferences.
• Competitive Analysis: Assessing the competition, understanding their strategies, strengths, and weaknesses.
• Consumer Behavior: Studying consumer decision-making processes, buying habits, and preferences.
• Market Trends and Forecasting: Identifying and understanding current market trends, predicting future trends and their impact on the business.
• Survey Design and Analysis: Creating effective surveys, collecting and analyzing data.
• Qualitative and Quantitative Research: Understanding the differences, advantages, and limitations of both methods.
• Market Research Tools and Technologies: Familiarization with various tools and technologies used in market research.
• Data Interpretation and Strategic Planning: Interpreting research findings and using them to develop strategic plans.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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