Executive Development Programme in Market Research: Strategic Analysis
-- ViewingNowThe Executive Development Programme in Market Research: Strategic Analysis is a certificate course designed to empower professionals with essential skills in market research. In today's data-driven world, market research is critical for businesses to make informed decisions, driving industry demand for skilled professionals.
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โข Market Research Fundamentals: Understanding the basics of market research, its importance, and the various methodologies involved.
โข Market Segmentation and Targeting: Identifying and targeting specific customer groups, analyzing their needs and preferences.
โข Competitive Analysis: Assessing the competition, understanding their strategies, strengths, and weaknesses.
โข Consumer Behavior: Studying consumer decision-making processes, buying habits, and preferences.
โข Market Trends and Forecasting: Identifying and understanding current market trends, predicting future trends and their impact on the business.
โข Survey Design and Analysis: Creating effective surveys, collecting and analyzing data.
โข Qualitative and Quantitative Research: Understanding the differences, advantages, and limitations of both methods.
โข Market Research Tools and Technologies: Familiarization with various tools and technologies used in market research.
โข Data Interpretation and Strategic Planning: Interpreting research findings and using them to develop strategic plans.
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