Certificate in Brand Strategy Essentials: Brand Positioning

Name: Certificate in Brand Strategy Essentials: Brand Positioning
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The Certificate in Brand Strategy Essentials: Brand Positioning is a comprehensive course that emphasizes the significance of brand positioning in today's competitive business landscape. This program is designed to equip learners with the essential skills required to create and implement effective brand positioning strategies that drive business growth and success.

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AboutThisCourse

With the increasing demand for branding experts across various industries, this course offers a unique opportunity for professionals to enhance their knowledge and skills in brand positioning. Learners will gain a deep understanding of the key concepts and principles of brand strategy, positioning, and differentiation. This course is ideal for marketing professionals, business owners, and anyone looking to advance their career in branding. By completing this program, learners will be able to demonstrate their expertise in brand positioning, which is a critical skill set for any marketing or branding role. In summary, the Certificate in Brand Strategy Essentials: Brand Positioning course is a valuable investment for anyone looking to build a successful career in branding or marketing, and stay competitive in the ever-evolving business world.

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CourseDetails

• Understanding Brand Strategy: an Overview
• The Importance of Brand Positioning
• Conducting Market Research for Brand Positioning
• Identifying Target Audience and Customer Personas
• Defining Unique Selling Propositions (USPs)
• Crafting a Clear and Compelling Brand Mission
• Developing a Strong Brand Vision
• Creating a Brand Positioning Statement
• Measuring and Evaluating Brand Positioning Effectiveness

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BRAND STRATEGY ESSENTIALS: BRAND POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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