Certificate in Brand Strategy Essentials: Brand Positioning
-- ViewingNowThe Certificate in Brand Strategy Essentials: Brand Positioning is a comprehensive course that emphasizes the significance of brand positioning in today's competitive business landscape. This program is designed to equip learners with the essential skills required to create and implement effective brand positioning strategies that drive business growth and success.
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โข Understanding Brand Strategy: an Overview
โข The Importance of Brand Positioning
โข Conducting Market Research for Brand Positioning
โข Identifying Target Audience and Customer Personas
โข Defining Unique Selling Propositions (USPs)
โข Crafting a Clear and Compelling Brand Mission
โข Developing a Strong Brand Vision
โข Creating a Brand Positioning Statement
โข Measuring and Evaluating Brand Positioning Effectiveness
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