Global Certificate in Brand Strategy Development: Market Positioning

Name: Global Certificate in Brand Strategy Development: Market Positioning
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The Global Certificate in Brand Strategy Development: Market Positioning is a comprehensive course that equips learners with essential skills for career advancement in brand strategy development. This course emphasizes the importance of creating strong and differentiated brand positions in today's highly competitive marketplace.

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AboutThisCourse

In this course, learners will explore the critical components of effective brand positioning, including market research, consumer insights, competitive analysis, and brand messaging. They will also learn how to create compelling brand value propositions and differentiate their brands from competitors. With a strong focus on practical application, this course provides learners with hands-on experience in developing and implementing brand positioning strategies, enabling them to make an immediate impact in their organizations. As companies increasingly recognize the importance of branding in driving business growth, the demand for skilled brand strategists continues to rise. By completing this course, learners will be well-positioned to take on leadership roles in brand strategy development and advance their careers in this exciting and dynamic field.

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CourseDetails

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Unit 1: Introduction to Brand Strategy Development
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Unit 2: Understanding the Market and Competitors
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Unit 3: Defining Target Audience and Buyer Personas
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Unit 4: Crafting a Unique Brand Value Proposition
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Unit 5: Market Positioning: Key Concepts and Strategies
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Unit 6: Analyzing and Evaluating Market Positioning
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Unit 7: Implementing and Communicating Market Positioning
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Unit 8: Monitoring and Adjusting Market Positioning
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Unit 9: Case Studies in Successful Brand Positioning
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Unit 10: Future Trends and Innovations in Brand Strategy Development

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BRAND STRATEGY DEVELOPMENT: MARKET POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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