Global Certificate in Brand Strategy Development: Market Positioning

-- viewing now

The Global Certificate in Brand Strategy Development: Market Positioning is a comprehensive course that equips learners with essential skills for career advancement in brand strategy development. This course emphasizes the importance of creating strong and differentiated brand positions in today's highly competitive marketplace.

4.5
Based on 5,084 reviews

4,544+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In this course, learners will explore the critical components of effective brand positioning, including market research, consumer insights, competitive analysis, and brand messaging. They will also learn how to create compelling brand value propositions and differentiate their brands from competitors. With a strong focus on practical application, this course provides learners with hands-on experience in developing and implementing brand positioning strategies, enabling them to make an immediate impact in their organizations. As companies increasingly recognize the importance of branding in driving business growth, the demand for skilled brand strategists continues to rise. By completing this course, learners will be well-positioned to take on leadership roles in brand strategy development and advance their careers in this exciting and dynamic field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


Unit 1: Introduction to Brand Strategy Development

Unit 2: Understanding the Market and Competitors

Unit 3: Defining Target Audience and Buyer Personas

Unit 4: Crafting a Unique Brand Value Proposition

Unit 5: Market Positioning: Key Concepts and Strategies

Unit 6: Analyzing and Evaluating Market Positioning

Unit 7: Implementing and Communicating Market Positioning

Unit 8: Monitoring and Adjusting Market Positioning

Unit 9: Case Studies in Successful Brand Positioning

Unit 10: Future Trends and Innovations in Brand Strategy Development

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN BRAND STRATEGY DEVELOPMENT: MARKET POSITIONING
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment