Global Certificate in Brand Strategy Development: Market Positioning
-- ViewingNowThe Global Certificate in Brand Strategy Development: Market Positioning is a comprehensive course that equips learners with essential skills for career advancement in brand strategy development. This course emphasizes the importance of creating strong and differentiated brand positions in today's highly competitive marketplace.
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Unit 1: Introduction to Brand Strategy Development
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Unit 2: Understanding the Market and Competitors
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Unit 3: Defining Target Audience and Buyer Personas
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Unit 4: Crafting a Unique Brand Value Proposition
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Unit 5: Market Positioning: Key Concepts and Strategies
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Unit 6: Analyzing and Evaluating Market Positioning
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Unit 7: Implementing and Communicating Market Positioning
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Unit 8: Monitoring and Adjusting Market Positioning
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Unit 9: Case Studies in Successful Brand Positioning
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Unit 10: Future Trends and Innovations in Brand Strategy Development
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