Executive Development Programme in Pricing Tactics

Name: Executive Development Programme in Pricing Tactics
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The Executive Development Programme in Pricing Tactics is a certificate course designed to empower professionals with the essential skills needed to drive strategic pricing decisions in today's dynamic business environment. With increasing competition and evolving customer expectations, pricing has become a critical factor in organizational success.

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AboutThisCourse

This course focuses on the importance of pricing tactics, their impact on profitability, and how to optimize them for business growth. Learners will gain a deep understanding of various pricing strategies, value-based pricing, price discrimination, discounting, and psychological pricing tactics. They will also learn how to analyze pricing data, use pricing tools, and communicate pricing decisions effectively. This course is in high demand across various industries, including retail, e-commerce, manufacturing, and services. By completing this programme, learners will be equipped with the skills needed to make informed pricing decisions, drive revenue growth, and advance their careers in this strategic area.

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CourseDetails

• Fundamentals of Pricing: Understanding cost-plus, value-based, and competitive pricing strategies. Exploring the role of pricing in profitability and market positioning.

• Price Sensitivity Analysis: Examining customer price sensitivity and its impact on purchasing behavior. Techniques for measuring price elasticity and its implications for pricing decisions.

• Psychology of Pricing: Delving into the psychological aspects of pricing, including charm pricing, anchoring, and decoy effects. Utilizing these insights to optimize pricing strategies.

• Dynamic Pricing: Exploring the use of real-time data and analytics to adjust pricing in response to changing market conditions. Implementing dynamic pricing strategies in various industries.

• Pricing in Competitive Markets: Analyzing the role of pricing in competitive dynamics and market share. Evaluating competitive responses to pricing changes and adjusting strategies accordingly.

• Pricing for New Products and Services: Determining optimal pricing for new offerings, balancing revenue generation and market penetration goals. Incorporating customer lifetime value and product differentiation into pricing decisions.

• Price Discrimination and Segmentation: Identifying and targeting customer segments with tailored pricing strategies. Understanding the legal and ethical implications of price discrimination.

• Bundling, Tiered Pricing, and Freemium Models: Utilizing alternative pricing models to maximize revenue and customer value. Balancing the trade-offs between these models and traditional pricing structures.

CareerPath

The **Executive Development Programme in Pricing Tactics** is a comprehensive course designed to empower professionals with pricing expertise. This section features a 3D pie chart that visually represents the distribution of roles in the pricing domain, allowing you to gauge job market trends and skill demand. Pricing Analyst: 40% of the roles fall under this category, indicating a significant demand for professionals who can analyze and interpret pricing data. Pricing Manager: Representing 30% of the roles, Pricing Managers are responsible for creating pricing strategies and overseeing the implementation of pricing structures. Pricing Director: Accounting for 20% of the roles, Pricing Directors lead and manage pricing teams to ensure optimal revenue growth and profitability. Senior Pricing Strategist: The smallest segment, with 10% of the roles, Senior Pricing Strategists focus on developing long-term pricing strategies and aligning them with organizational objectives. Our visually engaging 3D pie chart, powered by Google Charts, offers a responsive design and adaptable layout, making it accessible and insightful on all devices. Dive into the world of pricing tactics and explore the diverse career paths available to you in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRICING TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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