Executive Development Programme in Pricing Tactics
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⢠Fundamentals of Pricing: Understanding cost-plus, value-based, and competitive pricing strategies. Exploring the role of pricing in profitability and market positioning.
⢠Price Sensitivity Analysis: Examining customer price sensitivity and its impact on purchasing behavior. Techniques for measuring price elasticity and its implications for pricing decisions.
⢠Psychology of Pricing: Delving into the psychological aspects of pricing, including charm pricing, anchoring, and decoy effects. Utilizing these insights to optimize pricing strategies.
⢠Dynamic Pricing: Exploring the use of real-time data and analytics to adjust pricing in response to changing market conditions. Implementing dynamic pricing strategies in various industries.
⢠Pricing in Competitive Markets: Analyzing the role of pricing in competitive dynamics and market share. Evaluating competitive responses to pricing changes and adjusting strategies accordingly.
⢠Pricing for New Products and Services: Determining optimal pricing for new offerings, balancing revenue generation and market penetration goals. Incorporating customer lifetime value and product differentiation into pricing decisions.
⢠Price Discrimination and Segmentation: Identifying and targeting customer segments with tailored pricing strategies. Understanding the legal and ethical implications of price discrimination.
⢠Bundling, Tiered Pricing, and Freemium Models: Utilizing alternative pricing models to maximize revenue and customer value. Balancing the trade-offs between these models and traditional pricing structures.
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