Executive Development Programme in Pricing Tactics
-- ViewingNowThe Executive Development Programme in Pricing Tactics is a certificate course designed to empower professionals with the essential skills needed to drive strategic pricing decisions in today's dynamic business environment. With increasing competition and evolving customer expectations, pricing has become a critical factor in organizational success.
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โข Fundamentals of Pricing: Understanding cost-plus, value-based, and competitive pricing strategies. Exploring the role of pricing in profitability and market positioning.
โข Price Sensitivity Analysis: Examining customer price sensitivity and its impact on purchasing behavior. Techniques for measuring price elasticity and its implications for pricing decisions.
โข Psychology of Pricing: Delving into the psychological aspects of pricing, including charm pricing, anchoring, and decoy effects. Utilizing these insights to optimize pricing strategies.
โข Dynamic Pricing: Exploring the use of real-time data and analytics to adjust pricing in response to changing market conditions. Implementing dynamic pricing strategies in various industries.
โข Pricing in Competitive Markets: Analyzing the role of pricing in competitive dynamics and market share. Evaluating competitive responses to pricing changes and adjusting strategies accordingly.
โข Pricing for New Products and Services: Determining optimal pricing for new offerings, balancing revenue generation and market penetration goals. Incorporating customer lifetime value and product differentiation into pricing decisions.
โข Price Discrimination and Segmentation: Identifying and targeting customer segments with tailored pricing strategies. Understanding the legal and ethical implications of price discrimination.
โข Bundling, Tiered Pricing, and Freemium Models: Utilizing alternative pricing models to maximize revenue and customer value. Balancing the trade-offs between these models and traditional pricing structures.
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