Advanced Certificate in Display Ad Multi-Touch Attribution Models

Name: Advanced Certificate in Display Ad Multi-Touch Attribution Models
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The Advanced Certificate in Display Ad Multi-Touch Attribution Models is a comprehensive course designed to empower learners with the essential skills to excel in the data-driven marketing landscape. This certificate course highlights the importance of Multi-Touch Attribution Models in optimizing marketing strategies and maximizing ROI.

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AboutThisCourse

In an era where display advertising plays a pivotal role in digital marketing, understanding the nuances of attribution modeling is paramount. This course provides in-depth knowledge of various attribution models, their implementation, and advantages, making learners industry-ready and relevant. By enrolling in this course, learners can expect to gain a competitive edge in their careers, with the ability to make informed decisions, strategically allocate marketing budgets, and effectively track the customer journey across multiple touchpoints. Embrace this opportunity to enhance your expertise and unlock new career opportunities in the thriving digital marketing industry.

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CourseDetails

• Unit 1: Introduction to Display Ad Multi-Touch Attribution Models
• Unit 2: Understanding Attribution Models: Linear, Time Decay, U-Shaped, and Custom Models
• Unit 3: The Role of Display Advertising in the Customer Journey
• Unit 4: Data Collection and Measurement for Display Ad Attribution
• Unit 5: Implementing Multi-Touch Attribution for Display Advertising
• Unit 6: Advanced Attribution Techniques: Machine Learning and Algorithms
• Unit 7: Analyzing and Interpreting Display Ad Attribution Data
• Unit 8: Optimizing Display Ad Campaigns with Multi-Touch Attribution
• Unit 9: Common Challenges and Best Practices in Multi-Touch Attribution
• Unit 10: The Future of Display Ad Attribution and Emerging Trends

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD MULTI-TOUCH ATTRIBUTION MODELS

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London College of Foreign Trade (LCFT)

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05 May 2025

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