Advanced Certificate in Display Ad Multi-Touch Attribution Models
-- ViewingNowThe Advanced Certificate in Display Ad Multi-Touch Attribution Models is a comprehensive course designed to empower learners with the essential skills to excel in the data-driven marketing landscape. This certificate course highlights the importance of Multi-Touch Attribution Models in optimizing marketing strategies and maximizing ROI.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Display Ad Multi-Touch Attribution Models
โข Unit 2: Understanding Attribution Models: Linear, Time Decay, U-Shaped, and Custom Models
โข Unit 3: The Role of Display Advertising in the Customer Journey
โข Unit 4: Data Collection and Measurement for Display Ad Attribution
โข Unit 5: Implementing Multi-Touch Attribution for Display Advertising
โข Unit 6: Advanced Attribution Techniques: Machine Learning and Algorithms
โข Unit 7: Analyzing and Interpreting Display Ad Attribution Data
โข Unit 8: Optimizing Display Ad Campaigns with Multi-Touch Attribution
โข Unit 9: Common Challenges and Best Practices in Multi-Touch Attribution
โข Unit 10: The Future of Display Ad Attribution and Emerging Trends
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