Advanced Certificate in Display Ad Multi-Touch Attribution Models

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The Advanced Certificate in Display Ad Multi-Touch Attribution Models is a comprehensive course designed to empower learners with the essential skills to excel in the data-driven marketing landscape. This certificate course highlights the importance of Multi-Touch Attribution Models in optimizing marketing strategies and maximizing ROI.

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About this course

In an era where display advertising plays a pivotal role in digital marketing, understanding the nuances of attribution modeling is paramount. This course provides in-depth knowledge of various attribution models, their implementation, and advantages, making learners industry-ready and relevant. By enrolling in this course, learners can expect to gain a competitive edge in their careers, with the ability to make informed decisions, strategically allocate marketing budgets, and effectively track the customer journey across multiple touchpoints. Embrace this opportunity to enhance your expertise and unlock new career opportunities in the thriving digital marketing industry.

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Course Details

Unit 1: Introduction to Display Ad Multi-Touch Attribution Models
Unit 2: Understanding Attribution Models: Linear, Time Decay, U-Shaped, and Custom Models
Unit 3: The Role of Display Advertising in the Customer Journey
Unit 4: Data Collection and Measurement for Display Ad Attribution
Unit 5: Implementing Multi-Touch Attribution for Display Advertising
Unit 6: Advanced Attribution Techniques: Machine Learning and Algorithms
Unit 7: Analyzing and Interpreting Display Ad Attribution Data
Unit 8: Optimizing Display Ad Campaigns with Multi-Touch Attribution
Unit 9: Common Challenges and Best Practices in Multi-Touch Attribution
Unit 10: The Future of Display Ad Attribution and Emerging Trends

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED CERTIFICATE IN DISPLAY AD MULTI-TOUCH ATTRIBUTION MODELS
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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