Certificate in Display Ad Platform Selection: Strategic Choices

Name: Certificate in Display Ad Platform Selection: Strategic Choices
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The Certificate in Display Ad Platform Selection: Strategic Choices is a comprehensive course designed to empower learners with the essential skills needed to make informed decisions when selecting display ad platforms. In today's digital age, display advertising is a critical component of any marketing strategy, and this course provides a deep understanding of the various platforms available, their features, benefits, and limitations.

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AboutThisCourse

This course is essential for marketing professionals, business owners, and anyone looking to advance their career in digital marketing. It covers the latest industry trends and best practices, providing learners with the knowledge and skills needed to make strategic choices when it comes to display ad platform selection. By the end of this course, learners will be able to evaluate different display ad platforms based on their business goals, target audience, and budget. They will also be equipped with the skills to optimize their display ad campaigns for maximum ROI. With the increasing demand for digital marketing professionals, this course is an excellent way to enhance one's skillset and stand out in a competitive job market.

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CourseDetails

• Understanding Display Advertising: Introduction to display ads, benefits, and objectives.
• Display Ad Platform Categories: Overview of different types of display ad platforms, including DSPs, SSPs, and ad networks.
• Key Display Ad Platform Metrics: Explanation of important metrics for measuring display ad platform performance.
• Selecting Display Ad Platforms: Factors to consider when choosing a display ad platform, such as targeting capabilities, inventory quality, and pricing models.
• Strategic Display Ad Platform Approaches: Best practices for creating a strategic display ad platform plan, including audience segmentation and testing strategies.
• Integrating Display Ad Platforms with CRM Systems: Exploring the benefits of integrating display ad platforms with CRM systems and how to do it effectively.
• Emerging Display Ad Platform Trends: Overview of new and emerging display ad platform technologies and strategies, such as programmatic audio and digital out-of-home advertising.
• Legal and Ethical Considerations in Display Ad Platform Selection: Discussion of legal and ethical issues related to display ad platform selection, including data privacy and ad fraud.
• Case Studies in Display Ad Platform Selection: Analysis of real-world examples of successful display ad platform selection and integration.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD PLATFORM SELECTION: STRATEGIC CHOICES

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London College of Foreign Trade (LCFT)

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05 May 2025

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