Certificate in Display Ad Platform Selection: Strategic Choices
-- viendo ahoraThe Certificate in Display Ad Platform Selection: Strategic Choices is a comprehensive course designed to empower learners with the essential skills needed to make informed decisions when selecting display ad platforms. In today's digital age, display advertising is a critical component of any marketing strategy, and this course provides a deep understanding of the various platforms available, their features, benefits, and limitations.
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GBP £ 140
GBP £ 202
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Detalles del Curso
• Understanding Display Advertising: Introduction to display ads, benefits, and objectives.
• Display Ad Platform Categories: Overview of different types of display ad platforms, including DSPs, SSPs, and ad networks.
• Key Display Ad Platform Metrics: Explanation of important metrics for measuring display ad platform performance.
• Selecting Display Ad Platforms: Factors to consider when choosing a display ad platform, such as targeting capabilities, inventory quality, and pricing models.
• Strategic Display Ad Platform Approaches: Best practices for creating a strategic display ad platform plan, including audience segmentation and testing strategies.
• Integrating Display Ad Platforms with CRM Systems: Exploring the benefits of integrating display ad platforms with CRM systems and how to do it effectively.
• Emerging Display Ad Platform Trends: Overview of new and emerging display ad platform technologies and strategies, such as programmatic audio and digital out-of-home advertising.
• Legal and Ethical Considerations in Display Ad Platform Selection: Discussion of legal and ethical issues related to display ad platform selection, including data privacy and ad fraud.
• Case Studies in Display Ad Platform Selection: Analysis of real-world examples of successful display ad platform selection and integration.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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