Certificate in Display Ad Platform Selection: Strategic Choices
-- ViewingNowThe Certificate in Display Ad Platform Selection: Strategic Choices is a comprehensive course designed to empower learners with the essential skills needed to make informed decisions when selecting display ad platforms. In today's digital age, display advertising is a critical component of any marketing strategy, and this course provides a deep understanding of the various platforms available, their features, benefits, and limitations.
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โข Understanding Display Advertising: Introduction to display ads, benefits, and objectives.
โข Display Ad Platform Categories: Overview of different types of display ad platforms, including DSPs, SSPs, and ad networks.
โข Key Display Ad Platform Metrics: Explanation of important metrics for measuring display ad platform performance.
โข Selecting Display Ad Platforms: Factors to consider when choosing a display ad platform, such as targeting capabilities, inventory quality, and pricing models.
โข Strategic Display Ad Platform Approaches: Best practices for creating a strategic display ad platform plan, including audience segmentation and testing strategies.
โข Integrating Display Ad Platforms with CRM Systems: Exploring the benefits of integrating display ad platforms with CRM systems and how to do it effectively.
โข Emerging Display Ad Platform Trends: Overview of new and emerging display ad platform technologies and strategies, such as programmatic audio and digital out-of-home advertising.
โข Legal and Ethical Considerations in Display Ad Platform Selection: Discussion of legal and ethical issues related to display ad platform selection, including data privacy and ad fraud.
โข Case Studies in Display Ad Platform Selection: Analysis of real-world examples of successful display ad platform selection and integration.
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