Certificate in Display Ad Ad Performance Metrics

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The Certificate in Display Ad Ad Performance Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of measuring and analyzing display ad performance metrics, a critical aspect of digital marketing campaigns.

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AboutThisCourse

In today's data-driven world, understanding how to interpret and apply display ad metrics is paramount for career advancement. This course covers key topics including click-through rates, conversion rates, cost-per-click, and return on investment. Learners will gain hands-on experience in using industry-leading tools and platforms to track and analyze ad performance. With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By completing this course, learners will be able to demonstrate their expertise in display ad performance metrics, making them highly valuable to potential employers and clients.

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CourseDetails

• Impressions: Understanding Ad Display
• Click-Through Rate (CTR): Measuring Audience Engagement
• Conversion Tracking: Monitoring User Actions
• Cost Per Click (CPC) & Cost Per Mille (CPM): Analyzing Ad Spend
• Bounce Rate & Time on Site: Evaluating User Experience
• Return on Investment (ROI): Quantifying Ad Success
• Attribution Models: Assigning Value to Ad Interactions
• Frequency Capping: Managing Ad Exposure
• Cross-Device Tracking: Following Users Across Devices

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN DISPLAY AD AD PERFORMANCE METRICS
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London College of Foreign Trade (LCFT)
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05 May 2025
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