Certificate in Display Ad Ad Performance Metrics
-- ViewingNowThe Certificate in Display Ad Ad Performance Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of measuring and analyzing display ad performance metrics, a critical aspect of digital marketing campaigns.
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⢠Impressions: Understanding Ad Display
⢠Click-Through Rate (CTR): Measuring Audience Engagement
⢠Conversion Tracking: Monitoring User Actions
⢠Cost Per Click (CPC) & Cost Per Mille (CPM): Analyzing Ad Spend
⢠Bounce Rate & Time on Site: Evaluating User Experience
⢠Return on Investment (ROI): Quantifying Ad Success
⢠Attribution Models: Assigning Value to Ad Interactions
⢠Frequency Capping: Managing Ad Exposure
⢠Cross-Device Tracking: Following Users Across Devices
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