Certificate in Display Ad Ad Performance Metrics
-- ViewingNowThe Certificate in Display Ad Ad Performance Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of measuring and analyzing display ad performance metrics, a critical aspect of digital marketing campaigns.
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โข Impressions: Understanding Ad Display
โข Click-Through Rate (CTR): Measuring Audience Engagement
โข Conversion Tracking: Monitoring User Actions
โข Cost Per Click (CPC) & Cost Per Mille (CPM): Analyzing Ad Spend
โข Bounce Rate & Time on Site: Evaluating User Experience
โข Return on Investment (ROI): Quantifying Ad Success
โข Attribution Models: Assigning Value to Ad Interactions
โข Frequency Capping: Managing Ad Exposure
โข Cross-Device Tracking: Following Users Across Devices
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