Certificate in Display Ad Performance Metrics Mastery

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The Certificate in Display Ad Performance Metrics Mastery course is a comprehensive program designed to help learners master the essential metrics for display ad success. This course highlights the importance of data-driven decision-making in digital marketing, focusing on display ad performance metrics that matter.

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AboutThisCourse

In today's digital-focused world, the demand for experts with a deep understanding of display ad performance metrics has never been higher. This course equips learners with the skills to measure, analyze, and optimize display ad campaigns, leading to improved ROI and overall marketing effectiveness. By the end of this course, learners will have gained a solid foundation in the metrics and KPIs used in display advertising, enabling them to make informed decisions and drive successful campaigns. This knowledge is crucial for career advancement in digital marketing, providing learners with a competitive edge in the job market and positioning them as experts in their field.

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CourseDetails

• Understanding Display Ad Metrics: Impressions, Reach, Frequency
• Click-Through Rate (CTR) and its Importance in Display Advertising
• Conversion Rate and its Role in Measuring Display Ad Performance
• Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
• Engagement Metrics: Dwell Time, Interaction Rate
• Viewability Metrics: Viewable Impressions, Average Viewable Time
• Attribution Models in Display Advertising
• Understanding and Measuring Brand Lift
• Analyzing and Interpreting Display Ad Performance Data

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN DISPLAY AD PERFORMANCE METRICS MASTERY
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London College of Foreign Trade (LCFT)
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05 May 2025
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