Certificate in Display Ad Performance Metrics Mastery

-- viewing now

The Certificate in Display Ad Performance Metrics Mastery course is a comprehensive program designed to help learners master the essential metrics for display ad success. This course highlights the importance of data-driven decision-making in digital marketing, focusing on display ad performance metrics that matter.

4.0
Based on 3,938 reviews

2,308+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital-focused world, the demand for experts with a deep understanding of display ad performance metrics has never been higher. This course equips learners with the skills to measure, analyze, and optimize display ad campaigns, leading to improved ROI and overall marketing effectiveness. By the end of this course, learners will have gained a solid foundation in the metrics and KPIs used in display advertising, enabling them to make informed decisions and drive successful campaigns. This knowledge is crucial for career advancement in digital marketing, providing learners with a competitive edge in the job market and positioning them as experts in their field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Understanding Display Ad Metrics: Impressions, Reach, Frequency
Click-Through Rate (CTR) and its Importance in Display Advertising
Conversion Rate and its Role in Measuring Display Ad Performance
• Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
Engagement Metrics: Dwell Time, Interaction Rate
Viewability Metrics: Viewable Impressions, Average Viewable Time
• Attribution Models in Display Advertising
• Understanding and Measuring Brand Lift
• Analyzing and Interpreting Display Ad Performance Data

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
CERTIFICATE IN DISPLAY AD PERFORMANCE METRICS MASTERY
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment