Certificate in Display Ad Performance Metrics Mastery
-- ViewingNowThe Certificate in Display Ad Performance Metrics Mastery course is a comprehensive program designed to help learners master the essential metrics for display ad success. This course highlights the importance of data-driven decision-making in digital marketing, focusing on display ad performance metrics that matter.
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โข Understanding Display Ad Metrics: Impressions, Reach, Frequency
โข Click-Through Rate (CTR) and its Importance in Display Advertising
โข Conversion Rate and its Role in Measuring Display Ad Performance
โข Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
โข Engagement Metrics: Dwell Time, Interaction Rate
โข Viewability Metrics: Viewable Impressions, Average Viewable Time
โข Attribution Models in Display Advertising
โข Understanding and Measuring Brand Lift
โข Analyzing and Interpreting Display Ad Performance Data
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