Global Certificate in Online Ad Ethics
-- ViewingNowThe Global Certificate in Online Ad Ethics course is a vital program that empowers learners with the essential skills needed to navigate the complex world of digital advertising ethics. In today's fast-paced and ever-evolving digital landscape, ethical considerations in online advertising have become more critical than ever before.
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โข Understanding Online Ad Ethics: Introduction to the principles of online ad ethics and their importance in digital marketing. โข Digital Advertising Standards: Overview of industry standards and regulations for online advertising, including the Federal Trade Commission (FTC) guidelines. โข Transparency in Online Advertising: Best practices for ensuring transparency in online ads, including disclosure of sponsored content and native advertising. โข Data Privacy and Online Ads: Understanding the ethical considerations around data privacy in online advertising, including the use of cookies and targeted advertising. โข Online Advertising and Children: Examination of the unique ethical challenges surrounding online advertising to children, including COPPA compliance. โข False and Misleading Advertising: Identification of false and misleading advertising practices and their consequences in online advertising. โข ethical use of Artificial Intelligence in Online Advertising: Exploration of the ethical implications of using AI in online advertising and guidelines for responsible use. โข Social Media Advertising Ethics: Examination of the ethical considerations specific to social media advertising, including influencer marketing and user-generated content.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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