Global Certificate in Online Ad Ethics
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⢠Understanding Online Ad Ethics: Introduction to the principles of online ad ethics and their importance in digital marketing. ⢠Digital Advertising Standards: Overview of industry standards and regulations for online advertising, including the Federal Trade Commission (FTC) guidelines. ⢠Transparency in Online Advertising: Best practices for ensuring transparency in online ads, including disclosure of sponsored content and native advertising. ⢠Data Privacy and Online Ads: Understanding the ethical considerations around data privacy in online advertising, including the use of cookies and targeted advertising. ⢠Online Advertising and Children: Examination of the unique ethical challenges surrounding online advertising to children, including COPPA compliance. ⢠False and Misleading Advertising: Identification of false and misleading advertising practices and their consequences in online advertising. ⢠ethical use of Artificial Intelligence in Online Advertising: Exploration of the ethical implications of using AI in online advertising and guidelines for responsible use. ⢠Social Media Advertising Ethics: Examination of the ethical considerations specific to social media advertising, including influencer marketing and user-generated content.
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