Certificate in Ad Engagement Metrics

Name: Certificate in Ad Engagement Metrics
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The Certificate in Ad Engagement Metrics course is a comprehensive program designed to help learners understand the key metrics that drive successful advertising campaigns. This course is essential for marketing professionals seeking to enhance their data analysis skills and make informed decisions based on ad engagement metrics.

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AboutThisCourse

In today's digital age, there is a growing demand for professionals who can effectively measure and analyze ad engagement metrics to optimize campaigns and drive revenue growth. This course equips learners with the skills to analyze and interpret data, enabling them to make informed decisions that drive business success. By completing this course, learners will gain a deep understanding of ad engagement metrics, including click-through rates, conversion rates, and bounce rates. They will also learn how to use various tools and techniques to measure and analyze these metrics, providing them with the skills they need to advance their careers in marketing and advertising.

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CourseDetails

• Understanding Ad Engagement Metrics: Introduction to ad engagement metrics and their importance in digital marketing. • Impressions and Reach: Defining and measuring impressions and reach in ad campaigns. • Click-Through Rate (CTR): Understanding CTR, its calculation, and significance in ad performance. • Engagement Metrics: Exploring engagement metrics, such as likes, shares, comments, and dwell time. • Conversion Rate: Defining conversion rate, its calculation, and role in ad performance assessment. • Cost Per Click (CPC) and Cost Per Mille (CPM): Understanding CPC and CPM, their differences, and how to use them in ad campaign optimization. • Return on Investment (ROI): Defining ROI, its calculation, and role in evaluating ad campaign success. • Advanced Ad Engagement Metrics: Introduction to advanced metrics, such as viewability, attribution modeling, and frequency capping. • Analyzing and Reporting Ad Engagement Metrics: Best practices for analyzing, interpreting, and reporting ad engagement metrics.

CareerPath

The Certificate in Ad Engagement Metrics program prepares professionals for a variety of in-demand roles in the UK job market. This section features a 3D pie chart representation of relevant statistics for these roles, including job market trends, salary ranges, and skill demand. The chart demonstrates the percentage of professionals employed in each role, such as Digital Marketer, Data Analyst, SEO Specialist, Content Marketing Specialist, and Social Media Manager. The Google Charts 3D Pie chart allows for a visually engaging and interactive display of these roles, offering users a clear understanding of the industry landscape. The chart's transparent background and responsive design ensure a seamless integration with the surrounding content, adapting to all screen sizes. With its engaging and straightforward presentation, this section provides valuable insights for professionals seeking to advance their careers in the field of ad engagement metrics.

EntryRequirements

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD ENGAGEMENT METRICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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