Certificate in Ad Engagement Metrics
-- viendo ahoraThe Certificate in Ad Engagement Metrics course is a comprehensive program designed to help learners understand the key metrics that drive successful advertising campaigns. This course is essential for marketing professionals seeking to enhance their data analysis skills and make informed decisions based on ad engagement metrics.
3.630+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin perรญodo de espera
Detalles del Curso
โข Understanding Ad Engagement Metrics: Introduction to ad engagement metrics and their importance in digital marketing. โข Impressions and Reach: Defining and measuring impressions and reach in ad campaigns. โข Click-Through Rate (CTR): Understanding CTR, its calculation, and significance in ad performance. โข Engagement Metrics: Exploring engagement metrics, such as likes, shares, comments, and dwell time. โข Conversion Rate: Defining conversion rate, its calculation, and role in ad performance assessment. โข Cost Per Click (CPC) and Cost Per Mille (CPM): Understanding CPC and CPM, their differences, and how to use them in ad campaign optimization. โข Return on Investment (ROI): Defining ROI, its calculation, and role in evaluating ad campaign success. โข Advanced Ad Engagement Metrics: Introduction to advanced metrics, such as viewability, attribution modeling, and frequency capping. โข Analyzing and Reporting Ad Engagement Metrics: Best practices for analyzing, interpreting, and reporting ad engagement metrics.
Trayectoria Profesional
Requisitos de Entrada
- Comprensiรณn bรกsica de la materia
- Competencia en idioma inglรฉs
- Acceso a computadora e internet
- Habilidades bรกsicas de computadora
- Dedicaciรณn para completar el curso
No se requieren calificaciones formales previas. El curso estรก diseรฑado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prรกcticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una instituciรณn autorizada
- Complementario a las calificaciones formales
Recibirรกs un certificado de finalizaciรณn al completar exitosamente el curso.
Por quรฉ la gente nos elige para su carrera
Cargando reseรฑas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripciรณn abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripciรณn abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener informaciรณn del curso
Obtener un certificado de carrera