Certificate in Ad Engagement Metrics
-- ViewingNowThe Certificate in Ad Engagement Metrics course is a comprehensive program designed to help learners understand the key metrics that drive successful advertising campaigns. This course is essential for marketing professionals seeking to enhance their data analysis skills and make informed decisions based on ad engagement metrics.
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โข Understanding Ad Engagement Metrics: Introduction to ad engagement metrics and their importance in digital marketing. โข Impressions and Reach: Defining and measuring impressions and reach in ad campaigns. โข Click-Through Rate (CTR): Understanding CTR, its calculation, and significance in ad performance. โข Engagement Metrics: Exploring engagement metrics, such as likes, shares, comments, and dwell time. โข Conversion Rate: Defining conversion rate, its calculation, and role in ad performance assessment. โข Cost Per Click (CPC) and Cost Per Mille (CPM): Understanding CPC and CPM, their differences, and how to use them in ad campaign optimization. โข Return on Investment (ROI): Defining ROI, its calculation, and role in evaluating ad campaign success. โข Advanced Ad Engagement Metrics: Introduction to advanced metrics, such as viewability, attribution modeling, and frequency capping. โข Analyzing and Reporting Ad Engagement Metrics: Best practices for analyzing, interpreting, and reporting ad engagement metrics.
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