Global Certificate in Display Ad Performance Metrics Analysis

Name: Global Certificate in Display Ad Performance Metrics Analysis
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The Global Certificate in Display Ad Performance Metrics Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the dynamic world of digital marketing. This course focuses on display ad performance metrics analysis, a critical aspect of digital marketing that involves evaluating the effectiveness of online advertising campaigns.

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AboutThisCourse

In today's digital age, the demand for professionals who can analyze and interpret data to optimize marketing strategies is at an all-time high. This course equips learners with the skills to measure and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-click, among others. By doing so, learners can make data-driven decisions to improve the effectiveness of display ad campaigns and drive business growth. By completing this course, learners will not only gain a deep understanding of display ad performance metrics analysis but also demonstrate their commitment to continuous learning and staying up-to-date with the latest industry trends. This certification can serve as a valuable differentiator for learners looking to advance their careers in digital marketing or related fields.

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CourseDetails

• Display Ad Performance Metrics Analysis Fundamentals: Understanding core metrics and KPIs, such as impressions, reach, frequency, click-through rate (CTR), and conversion rate.
• Display Ad Formats: Exploring various display ad formats, including banner ads, rich media ads, native ads, and video ads.
• Ad Placement & Viewability: Examining the impact of ad placement on performance, including above-the-fold and below-the-fold placements, and understanding viewability standards and best practices.
• Audience Targeting & Segmentation: Learning how to leverage audience targeting tactics, such as demographic, geographic, behavioral, and contextual targeting, to optimize ad performance.
• Attribution Models: Discovering various attribution models and their impact on analyzing display ad performance, including last-click, first-click, linear, and time-decay models.
• Cross-Device & Cross-Channel Tracking: Understanding the complexities and best practices for tracking display ad performance across multiple devices and channels.
• Brand Lift & Upper-Funnel Metrics: Exploring brand lift and upper-funnel metrics, such as brand awareness, perception, and consideration, and their role in display ad performance analysis.
• Data Visualization & Reporting: Learning how to effectively visualize and communicate display ad performance data through reports and dashboards.
• Optimizing Display Ad Performance: Developing strategies and tactics for optimizing display ad performance based on analysis and insights.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD PERFORMANCE METRICS ANALYSIS

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London College of Foreign Trade (LCFT)

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05 May 2025

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