Global Certificate in Display Ad Performance Metrics Analysis

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The Global Certificate in Display Ad Performance Metrics Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the dynamic world of digital marketing. This course focuses on display ad performance metrics analysis, a critical aspect of digital marketing that involves evaluating the effectiveness of online advertising campaigns.

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About this course

In today's digital age, the demand for professionals who can analyze and interpret data to optimize marketing strategies is at an all-time high. This course equips learners with the skills to measure and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-click, among others. By doing so, learners can make data-driven decisions to improve the effectiveness of display ad campaigns and drive business growth. By completing this course, learners will not only gain a deep understanding of display ad performance metrics analysis but also demonstrate their commitment to continuous learning and staying up-to-date with the latest industry trends. This certification can serve as a valuable differentiator for learners looking to advance their careers in digital marketing or related fields.

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Course Details

Display Ad Performance Metrics Analysis Fundamentals: Understanding core metrics and KPIs, such as impressions, reach, frequency, click-through rate (CTR), and conversion rate.
Display Ad Formats: Exploring various display ad formats, including banner ads, rich media ads, native ads, and video ads.
Ad Placement & Viewability: Examining the impact of ad placement on performance, including above-the-fold and below-the-fold placements, and understanding viewability standards and best practices.
Audience Targeting & Segmentation: Learning how to leverage audience targeting tactics, such as demographic, geographic, behavioral, and contextual targeting, to optimize ad performance.
Attribution Models: Discovering various attribution models and their impact on analyzing display ad performance, including last-click, first-click, linear, and time-decay models.
Cross-Device & Cross-Channel Tracking: Understanding the complexities and best practices for tracking display ad performance across multiple devices and channels.
Brand Lift & Upper-Funnel Metrics: Exploring brand lift and upper-funnel metrics, such as brand awareness, perception, and consideration, and their role in display ad performance analysis.
Data Visualization & Reporting: Learning how to effectively visualize and communicate display ad performance data through reports and dashboards.
Optimizing Display Ad Performance: Developing strategies and tactics for optimizing display ad performance based on analysis and insights.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN DISPLAY AD PERFORMANCE METRICS ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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