Global Certificate in Display Ad Performance Metrics Analysis
-- ViewingNowThe Global Certificate in Display Ad Performance Metrics Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the dynamic world of digital marketing. This course focuses on display ad performance metrics analysis, a critical aspect of digital marketing that involves evaluating the effectiveness of online advertising campaigns.
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⢠Display Ad Performance Metrics Analysis Fundamentals: Understanding core metrics and KPIs, such as impressions, reach, frequency, click-through rate (CTR), and conversion rate.
⢠Display Ad Formats: Exploring various display ad formats, including banner ads, rich media ads, native ads, and video ads.
⢠Ad Placement & Viewability: Examining the impact of ad placement on performance, including above-the-fold and below-the-fold placements, and understanding viewability standards and best practices.
⢠Audience Targeting & Segmentation: Learning how to leverage audience targeting tactics, such as demographic, geographic, behavioral, and contextual targeting, to optimize ad performance.
⢠Attribution Models: Discovering various attribution models and their impact on analyzing display ad performance, including last-click, first-click, linear, and time-decay models.
⢠Cross-Device & Cross-Channel Tracking: Understanding the complexities and best practices for tracking display ad performance across multiple devices and channels.
⢠Brand Lift & Upper-Funnel Metrics: Exploring brand lift and upper-funnel metrics, such as brand awareness, perception, and consideration, and their role in display ad performance analysis.
⢠Data Visualization & Reporting: Learning how to effectively visualize and communicate display ad performance data through reports and dashboards.
⢠Optimizing Display Ad Performance: Developing strategies and tactics for optimizing display ad performance based on analysis and insights.
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