Executive Development Programme in Display Ad Trends

Name: Executive Development Programme in Display Ad Trends
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The Executive Development Programme in Display Ad Trends certificate course is a comprehensive training program designed to equip professionals with the latest skills and knowledge in display advertising. This course emphasizes the importance of data-driven decision-making, audience targeting, and creative optimization to drive successful display ad campaigns.

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AboutThisCourse

In today's digital age, display advertising is a critical component of any marketing strategy. With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the industry. It covers the latest trends, tools, and best practices for creating effective display ad campaigns, enabling learners to make informed decisions and drive results. By the end of this course, learners will have gained a deep understanding of display ad trends and developed essential skills for career advancement in digital marketing. They will be able to create, manage, and optimize display ad campaigns that drive engagement, conversion, and revenue for their organizations.

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CourseDetails

• Display Ad Trends Overview: Understanding the current landscape and future projections of display advertising trends. • Programmatic Advertising: Exploring the ins and outs of programmatic advertising, its benefits, and how it is revolutionizing display advertising. • Dynamic Creative Optimization (DCO): Delving into the use of DCO in display advertising to deliver personalized and relevant ads to specific audiences. • Cross-Device Targeting: Examining the importance of cross-device targeting in display advertising and how to effectively implement it. • Data-Driven Advertising: Understanding the role of data in display advertising, including data collection, management, and analysis. • Attribution Modeling: Learning about attribution modeling and its impact on measuring the effectiveness of display ad campaigns. • Video Advertising: Exploring the growing trend of video advertising and its role in display advertising. • Creative Best Practices: Examining creative best practices in display advertising, including design, copywriting, and messaging. • Ad Fraud and Viewability: Understanding the challenges of ad fraud and viewability in display advertising, and strategies to mitigate them.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD TRENDS

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London College of Foreign Trade (LCFT)

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05 May 2025

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