Executive Development Programme in Display Ad Trends
-- viewing nowThe Executive Development Programme in Display Ad Trends certificate course is a comprehensive training program designed to equip professionals with the latest skills and knowledge in display advertising. This course emphasizes the importance of data-driven decision-making, audience targeting, and creative optimization to drive successful display ad campaigns.
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Course Details
• Display Ad Trends Overview: Understanding the current landscape and future projections of display advertising trends. • Programmatic Advertising: Exploring the ins and outs of programmatic advertising, its benefits, and how it is revolutionizing display advertising. • Dynamic Creative Optimization (DCO): Delving into the use of DCO in display advertising to deliver personalized and relevant ads to specific audiences. • Cross-Device Targeting: Examining the importance of cross-device targeting in display advertising and how to effectively implement it. • Data-Driven Advertising: Understanding the role of data in display advertising, including data collection, management, and analysis. • Attribution Modeling: Learning about attribution modeling and its impact on measuring the effectiveness of display ad campaigns. • Video Advertising: Exploring the growing trend of video advertising and its role in display advertising. • Creative Best Practices: Examining creative best practices in display advertising, including design, copywriting, and messaging. • Ad Fraud and Viewability: Understanding the challenges of ad fraud and viewability in display advertising, and strategies to mitigate them.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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