Executive Development Programme in Display Ad Trends
-- ViewingNowThe Executive Development Programme in Display Ad Trends certificate course is a comprehensive training program designed to equip professionals with the latest skills and knowledge in display advertising. This course emphasizes the importance of data-driven decision-making, audience targeting, and creative optimization to drive successful display ad campaigns.
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โข Display Ad Trends Overview: Understanding the current landscape and future projections of display advertising trends. โข Programmatic Advertising: Exploring the ins and outs of programmatic advertising, its benefits, and how it is revolutionizing display advertising. โข Dynamic Creative Optimization (DCO): Delving into the use of DCO in display advertising to deliver personalized and relevant ads to specific audiences. โข Cross-Device Targeting: Examining the importance of cross-device targeting in display advertising and how to effectively implement it. โข Data-Driven Advertising: Understanding the role of data in display advertising, including data collection, management, and analysis. โข Attribution Modeling: Learning about attribution modeling and its impact on measuring the effectiveness of display ad campaigns. โข Video Advertising: Exploring the growing trend of video advertising and its role in display advertising. โข Creative Best Practices: Examining creative best practices in display advertising, including design, copywriting, and messaging. โข Ad Fraud and Viewability: Understanding the challenges of ad fraud and viewability in display advertising, and strategies to mitigate them.
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