Advanced Certificate in Brand Equity Assessment: Value Evaluation

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The Advanced Certificate in Brand Equity Assessment: Value Evaluation is a comprehensive course designed to equip learners with the essential skills to evaluate brand equity and its impact on business value. This program emphasizes the importance of understanding brand equity, its drivers, and how to measure it effectively.

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AboutThisCourse

In today's highly competitive market, businesses demand professionals who can help them build and maintain strong brands. By completing this course, learners will gain the knowledge and skills necessary to assess brand equity, providing invaluable insights for strategic decision-making and brand development. This advanced certificate program covers a range of topics, including brand equity measurement techniques, brand valuation methodologies, and best practices for leveraging brand equity to drive business growth. Upon completion, learners will be equipped with the necessary skills to advance their careers in brand management, marketing, and other related fields.

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CourseDetails


• Brand Audit
• Understanding Brand Equity
• Value-Based Brand Equity Analysis
• Quantitative and Qualitative Research Methods in Brand Equity Assessment
• Financial Aspects of Brand Equity
• Brand Equity Measurement Tools and Techniques
• Customer-Based Brand Equity Analysis
• Competitive Brand Equity Analysis
• Communicating and Utilizing Brand Equity Evaluation Results
• Case Studies in Advanced Brand Equity Assessment

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN BRAND EQUITY ASSESSMENT: VALUE EVALUATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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